The demand for hot cereals like porridge has continued to experience a dramatic resurgence and will continue an upward trajectory for the next four years, according to a Key Note report.
Instant hot cereal is rising in Russia as urban consumers seek healthy, convenient options, but beware - indulgence remains top of mind, says an analyst from Canadean.
Cereal manufacturer Nestle has announced it is to cut the salt
content of one of its leading brands by 15 per cent, appeasing
health-conscious consumers and giving the product a healthier
image.
