Henry Hussell, the head of marketing, Europe at Cargill Health and Nutrition, acknowledges the development of its plant sterols and beta glucan has been slower than many expected – but that doesn’t mean the agrofood giant has lost faith in them.
Companies extracting sterols from pine trees are looking for a
greater share of Europe's cholesterol-lowering foods market,
exploiting the challenges faced by producers of vegetable
Agribusiness Bunge last week announced the formation of an alliance
with Procter & Gamble and Peter Cremer North America to produce
and market cholesterol-reducing phytosterol ingredients for
pharmaceuticals and foods.