Pasta

Fresh or dried vegetable pasta can help people reach their five-a-day vegetable intake - currently the most compelling health claim for British shoppers, according to a Mintel survey.

Spirals of success: Vegetable pasta is on the rise

By Niamh Michail

With sales of traditional pasta falling across Europe, homemade 'spiralised' vegetables are an increasingly popular alternative – but analysts say there is potential for food manufacturers too.

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