Cadbury Schweppes unit will recruit the brains of flavour
technologists at Senomyx through a new agreement to develop cutting
edge flavour ingredients to beat the competition in gum
confectionery, reports Lindsey Partos.
Growing through international expansion, chewing gum giant Wm.
Wrigley Jr has closed on a €215 million deal to acquire the Joyco
gum and confectionery businesses from Agrolimen, a privately-held
Spanish food conglomerate. The acquisition...
Is Big Red the next functional food fad? Scientists in the US claim
the natural flavours found in the chewing gum brand manufactured by
gum giant Wrigley's could beat the bacteria that causes bad breath.
Nestlé's strategy for exploiting the functional food opportunity
seems to rest in careful partnerships with other top FMCG
companies. By aligning its interests in nutraceuticals with other
partners it can spread risk, speed up...