Disruptive and emerging technology that may decide how the food industry interacts with consumers is asking big questions as to whether traditional foodmakers are prepared for this shift in opportunity.
Food and drink manufacturers need to make their products appear to be an effortless choice for consumers operating on autopilot and stop over rationalising their habits, advises leading behavioural scientist Dr Nick Southgate.
Industry is listening to the growing consumer demand for natural preservatives, however 'it is very difficult area to get right', says Wayne Morley of Leatherhead Food Research.
The way consumers interpret words relating to complex senses, like ‘creaminess’, may have important cultural differences – even in people who speak the same language, according to a new study.
Despite the development of a very important corpus of EU and
national legislation to protect EU citizens against currently
identified risks, several studies show that contradictory opinions
about perceived risks remain important among...
