Disruptive and emerging technology that may decide how the food industry interacts with consumers is asking big questions as to whether traditional foodmakers are prepared for this shift in opportunity.
Food and drink manufacturers need to make their products appear to be an effortless choice for consumers operating on autopilot and stop over rationalising their habits, advises leading behavioural scientist Dr Nick Southgate.
Despite the development of a very important corpus of EU and
national legislation to protect EU citizens against currently
identified risks, several studies show that contradictory opinions
about perceived risks remain important among...