Meat Consumption


Europe leads in innovation as meat-free demand grows

By Katy Askew

Demand for alternative proteins – beyond traditional meat, fish and dairy sources – is expanding across Europe as consumers turn to products they view as healthier and more environmentally friendly and food makers work to drive excitement through innovation.

 Stope targetting

Are you targetting the right 'consumer type' for meat alternatives?

By Nathan Gray

One size does not fit all when marketing meat alternatives, say researchers. Manufacturers need to decide whether they should target price conscious consumers, healthy eaters, taste driven individuals, eco-friendly greens, organic shoppers or vegetarians.

Commissioner Phil Hogan

Slow Food fights EU plans to beef up meat industry

By Louis Gore-Langton

A coalition of organisations led by Slow Food is protesting EU agriculture commissioner Phil Hogan’s decision to allocate €15m to promote meat consumption in Europe.

Plant-based diets: The rise and rise of flexitarian eating

Special Edition: Plant-based diets

Plant-based diets: The rise and rise of flexitarian eating


Meat reduction – or ‘flexitarian’ eating – is on the rise. In this special edition article, FoodNavigator asks why are consumers reducing meat, and how prevalent is the trend?

Current estimates may underestimate local customs and the role of public policy

How will higher meat demand affect food prices?


Increased demand for animal protein will push up meat prices – but not necessarily grain prices, claims a new report from UK think tank the Overseas Development Institute (ODI).


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