Mass Media

Over-simplistic, negative stories get through to the media and consumers when it comes to sweeteners, according to members of a panel discussion in Brussels.

dispatches from ISA conference 2014

Simplicity, not science, rules sweetener coverage

By Annie Harrison-Dunn

The average consumer’s desire for simplicity and the average journalist’s desire for a good headline is driving public perception of sweeteners, according to participants of a debate in Brussels.

Cargill Meat Solutions staff responded favorably to MediaBox liquid culture media when they used it to test a large number of samples. Photo: Megan McMunn.

PITTCON 2014

Cargill meat testing thinks outside the box

When Cargill Media Solutions needed to test a significant number of samples, they opted for ready-to-use liquid culture media to save time and effort.

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