Earlier this year, Lidl GB reported sales of its Oaklands Funsize fruit range had increased by over a third since 2017 following the introduction of packaging design changes - including the use of quirky names and cartoon characters - to make it more...
Lidl’s industry-first commitment to publish a Human Rights Impact Assessment and mitigation plan illustrates the shifting attitude towards human rights in supply chains from retailers, investors and consumers, says the charity.
Lidl GB has pledged to remove cartoon characters from its own brand cereal boxes, prompting campaigners to ask: ‘If they can do it, why can’t everyone else?’