In collaboration with energy company Eneco, and leveraging technology from German start-up Kraftblock, PepsiCo is electrifying the production of Lay’s and Cheetos crisps at its Broek of Langedijk site in the Netherlands.
The snacks and drink giant has built up its iCrop precision agriculture tool to better support potato, corn, oats and peanut farmers make in-field decisions, PepsiCo Europe’s head of agricultural procurement tells FoodNavigator.
Global food and drink giant PepsiCo’s future success will hinge on it continuing to innovate, differentiate itself from the competition and raise its operational efficiency to grow its consumer base, according to the company's executive vice president.
PepsiCo, Proctor & Gamble and United biscuits top the list of
most successful snack companies, thanks to strong sales of popular
favourites combined with innovation in the health and premium
sectors, according to Euromonitor.
Golden Wonder, for many years the leading crisp brand in the UK, is
to relaunch with a marketing campaign playing on its past glories
and poking fun at arch rival Walkers. But will it be enough to eat
into the dominant market position...