The tech giant is working to boost transparency across the food value chain through digitalisation, project lead Dr Rudolf Sollacher tells FoodNavigator.
Big data, the Internet of Things, artificial learning and blockchain technologies are largely underused in food systems, but present a major opportunity in accelerating their transformation, according to a World Economic Forum report.
Food companies are increasingly aware that processing big data, and sharing selected sets with competitors, can help boost their bottom line, says FurturMaster sales manager, Martin Sewell.