The meal kit company has launched its Green Chef brand in the Netherlands after spotting strong interest in special diets among consumers in the country.
On a long-term mission to become the world's leading food solutions group, HelloFresh continues to register strong year-over-year growth in revenue and in key performance metrics including order rates, and active customer acquisition.
Food brands looking to tap into rising consumer demand to purchase meals online via apps should be wary of a backlash from shoppers about how their data is shared.
HelloFresh raised its guidance for the year for the third time, illustrating strong demand for meal-kit among consumers amid the coronavirus pandemic. The recipe box company also hinted at plans to expand in the ready-meal category, and said it was unconcerned...
Growth hungry HelloFresh is defying concerns that rising consumer demand for meal-kit delivery services may wane as lockdown restrictions ease. However, its biggest threat remains online supermarkets, say analysts.