Guidance from CAP and BCAP, the Advertising Standards Authority codes for non- and broadcast industries, has been updated to include advice on the use of carbon neutral and net zero claims in advertising.
FoodNavigator looks back over the last 12 months and asks what our most popular stories tell us about the food and beverage sector’s direction of travel.
As concerns over corporate greenwashing mount, the European Commission has published the first draft of proposed sustainability reporting standards. However, the Commission has also delayed plans to outline how green claims can be communicated to consumers...
Could ‘carbon neutral’ claims land food & beverage brands in legal hot water, even where they are certified by a third party such as the Carbon Trust? FoodNavigator-USA asked attorneys to weigh in after Danone Waters America found itself at the receiving...
NewClimate Institute has released a report accusing big companies like Nestlé and Unilever of putting out ‘ambitious sounding’ carbon goals that have ‘very low integrity’. The food giants – both of whom have made net zero pledges – reject this conclusion.
New research shows that half of UK consumers want to reduce their carbon footprint by making changes to their food choices. However, FoodNavigator hears, brands focusing in on eco messaging should be cautious: ‘Underestimating cynicism is dangerous’.
From vertical farming to greenhouses and plant factories, Controlled Environmental Agriculture could help address the global challenge to produce more food with less environmental impact. But a state-of-the-industry study reveals proponents are concerned...
Pork producer Danish Crown has been forced to back-track on its company-developed eco-label the ‘climate-controlled pig’ as Denmark pays increasing attention to climate labels amid allegations of greenwashing.
