Free Range

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Bird flu puts an end to free range eggs

By Louis Gore-Langton

The avian influenza crisis in Europe has forced producers to house birds indoors for more than three months - meaning the loss of free range status.

MPs are trying to amend EU law to protect 'free-range' poultry from the bird flu crisis ©iStock

Bird flu could halt free range egg production, warn MEPs

By Louis Gore-Langton

Outbreaks of bird flu throughout Europe could put a stop to free range eggs as safety precautions make meeting the labelling requirements impossible, Dutch members of the EU parliament have warned.

“Too many claims and the consumer is overwhelmed, but miss some out and you could be excluding a powerful motivator for purchase,” says Mintel analyst

Can too many simple ideas on pack get confusing?

By Annie Harrison-Dunn

Putting more than one ‘clean’ label on pack treads a fine line between informing and overwhelming consumers, one analyst warns as the Commission issues controversial advice on egg labelling.

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