Traditional tea-like leaf guayusa is ripe for innovation in branded European goods after recently winning EU novel foods approval, says Ecuadorian firm Waykana.
An application to the European Commission for protected geographical indication (PGI) status for ‘cacao arriba’ from Ecuador is now open for public consultation.
There is a growing demand for cocoa from Latin America to meet the
increasing popularity of premium chocolates in Europe and the US,
according to a speaker at the recent meeting of the World Cocoa
Foundation (WCF) in Ecuador.