First solid chocolate Easter Egg hits UK shelves 30-Mar-2017 By Jenny Eagle The Solid Chocolate Company has launched what it claims is the world’s first Solid Chocolate Egg.
Major retailers misjudged last-minute Easter egg demand, says IRI 20-Apr-2015 By Anne Bruce UK supermarkets ran out of Easter egg stocks just ahead of the holiday, a misjudgement that cost about £5.2m ($7.7m) in sales, says IRI.
Easter With Analysts Easter consumers opt for comfort brands amid economic uncertainty, says analyst 05-Apr-2012 By Oliver Nieburg New product launches for Easter have soared on last year, but consumers are favouring familiar brands in their Easter confectionery choices, according to an analyst at Mintel.
![IRI retail expert: 'It’s reasonable to assume that [retailers] could have done a lot better this year if they hadn’t sold out of eggs!'](/var/wrbm_gb_food_pharma/storage/images/_aliases/news_teaser_medium/9/1/7/8/1918719-1-eng-GB/UK-retailers-missed-5.2m-Easter-confectionery.jpg)
