Dry January

Pic:getty/zoranm

What have we learned from Dry January 2022?

By Rachel Arthur

Dry January is the month of the year when the no and low alcohol category really has a chance to shine. So what have we learned about the direction of the category this month? Here's five key takeaways from Dry January 2022.

Spotlight

Nofence's virtual fence technology removes the need for physical barriers for cattle. Image source: picturegarden/Getty Images 'Once the animals are trained, you can pop them out anywhere' - Virtual fence technology could make meat and dairy more sustainable Sir Charles Godfray spoke about feeding the world. Source: ThomasVogel/Getty Images Military conflict, deglobalisation and climate change – The future of feeding the world A new pre-print study penned by researchers at the University of California, Davis (yet to be certified by peer review), suggests cultured meat production could be worse for the environmental than production of conventional beef. GettyImages/Mindful Media Cultivated meat could emit 25 times more CO2e than conventional beef, finds research What are the most frequently asked questions about Nutri-Score? And how does the FOP label's proponents respond to the most common ‘misunderstandings’? GettyImages/Boarding1Now Nutri-Score fake news? Scientists counter frequent ‘misunderstandings’ about FOP label Image: Tom Werner Report reveals 16% drop in new product launches as private labels outpace national brands Libre Foods Alan Ramos talks fungi mycelia, fruiting bodies, and ‘breaking the plant-based ceiling’ WATCH: Working with fungi to ‘break the plant-based ceiling’ According to the survey, 79% of consumers increasingly acknowledge and turn to reduced sugar products as healthier alternatives. GettyImages/AndreyPopov Weight loss no longer primary motivator for sugar reduction: consumer research

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