The renewed appreciation for slower, traditional bread-making and bakery techniques is a rapidly rising trend. However, it’s the use of social media by savvy bakers that is really bolstering the segment.
Trade groups like Craft Bakers Association, Scottish Bakers and Federation of Bakers have welcomed the UK Baking Industry Code of Practice (CoP) for the Labelling of Sourdough Bread and Rolls. The Real Bread Campaign, on the other hand, remains highly...