Coca-Cola Life

Life is over for Coca-Cola's stevia-sweetened drink in the UK

Coca-Cola GB to focus on sugar-free brands and phase out Coca-Cola Life

Coca-Cola Life axed in the UK

By Rachel Arthur

Coca-Cola Life is to be withdrawn from the UK market from June, although the stevia-sweetened drink will remain on offer in 30 markets including the US. 

Coca-Cola Life. Yes, it's green! (Photo: Coca-Cola Argentina)

EDITOR'S COMMENT: JULY 2014

‘I ditched the Coca-Cola Life-style’: A millennial confession

By Ben BOUCKLEY

Coca-Cola Enterprises (CCE) boss John Brock insists people in the UK think Coca-Cola Life tastes just like standard Coke ahead of its September launch, but is this lack of differentiation necessarily good news?

Stevia-sweetened Coca-Cola Life set for UK launch

Stevia-sweetened Coca-Cola Life set for UK launch

By Mark ASTLEY

Coca-Cola Life - a mid-calorie coke sweetened with a blend of sugar and stevia - will be launched in the UK later this year following its successful pilot in Argentina and Chile.

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