Caffeine

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Jamie Oliver leads calls to ban energy drink sales to U16s

By Rachel Arthur

Celebrity chef and health campaigner Jamie Oliver is calling on the UK government to ban sales of energy drinks to U16s. Meanwhile, supermarket Waitrose has announced that customers buying high caffeine energy drinks must prove they are over 16 years...

'Rather than throwing the baby out with the bathwater we just need to look at it and find a way of making sure the vulnerable consumer is protected,' says GSK. ©iStock/EldadCarin

Dispatches from the #SNC16 congress in Frankfurt

Could energy drinks be cut out of the EU caffeine claim loop?

By Annie Harrison-Dunn

The European Specialist Sports Nutrition Alliance (ESSNA) is lobbying for two different solutions to the EU caffeine claim hold up, one of which could see use of the claims limited to sports supplements only.  

We will not let our children and youngsters be misguided about the food and drinks they consume, says MEP behind the motion. © iStock.com

strasbourg plenary vote

MEPs block 4 caffeine claims

By Annie Harrison-Dunn

Members of the European Parliament (MEPs) have voted to veto four caffeine health claims following a lively debate on energy drinks in a Strasbourg plenary today. 

The global energy drink sector is set for robust growth but could regulations and health concerns chill expansion? ©iStock

Sector to grow 40% by 2020

The world’s unquenchable thirst for energy drinks

By Shane STARLING

Global sales of energy drinks hit €38.2 billion last year and will be worth €53.4bn in 2020 according to Euromonitor International, even as regulatory winds blow ill beneath the sector's wings. 

'In Saudi Arabia they have huge restrictions on energy drinks – in summary, you can do nothing – you can’t do tastings, advertising, sponsorship, nothing,' says one brand in the region. © iStock.com / lowkick

Saudi Arabia smacks energy drinks with new fines

By Eliot Beer

Saudi Arabia has announced further restrictions on energy drinks, with fines to be levied against outlets serving the beverages, but the impact will be minimal, according to Euromonitor.

Consumer groups have called for a pan-EU ban on energy sales to under 18s following bans in Lithuania and Latvia. © iStock.com / mearman

What if... the EU banned energy drink sales to under 18s

By David Burrows

An EU-wide ban on selling energy drinks to under 18s would see volume sales fall by over 70 million litres, if the impact of similar legislation in Lithuania is anything to go by. The low-priced end of the market would be hit hardest, with standard and...

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