Cadbury Plc

BRIC markets to drive growth for Kraft’s Mondelez spin-off

The Mondelez Series - New confectionery powerhouse

BRIC markets to drive growth for Kraft’s Mondelez spin-off

By Oliver Nieburg

The developing markets of Brazil, Russia, India and China will drive sales for Kraft’s global snacks business Mondelez International, according to CEO Irene Rosenfeld.

Cadbury bursts into UK popcorn segment

Cadbury bursts into UK popcorn segment

By Kacey Culliney

Kraft-owned Cadbury has expanded its sharing bag portfolio with a chocolate-coated toffee popcorn product, in a bid to burst into the UK’s rattling £42m (€52.46m) popcorn market.

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