Mondelez International-owned Cadbury Australia has revamped the packaging for its Easter series to meet consumer demand for sustainable packaging, and as part of the firm’s long-term efforts to reduce plastic use and wastage.
Cadbury is marking its 200th anniversary with a new integrated advertising campaign, ‘Yours for 200 Years’, which includes a television commercial, Birthday,’ playing on previous campaigns to demonstrate that there has always been ‘A Glass and a Half...
Mondelēz International has announced major reformulation plans for its historic UK Cadbury brand that will include plant-based alternatives in an effort to cut up to 75% of sugar and fat.
Cadbury-owner Mondelēz International says it remains committed to reformulation via reducing portion sizes after a backlash over its move to shrink the sizes of all Cadbury chocolate bars sold in multipacks in the UK without changing the price.
Mondelēz International’s Cocoa Life sustainability program aims to strengthen the company’s supply chain and the Cadbury maker’s on-pack claims are only to signal brands contain sustainable cocoa, says Cathy Pieters, the director of the program.
Cadbury owner Mondelēz International has been dealt a blow in its ongoing fight with Nestlé to enforce UK trade mark protection on milk chocolate products wrapped in a shade of purple.
The Advocate General of the Court of Justice of the European Union (EU) has advised the court Nestlé’s attempts to trademark the four-finger Kit Kat shape in the UK are uncompliant with EU law.
Mondelēz International owned Cadbury has exhausted all avenues of appeal to register a UK trademark for its Dairy Milk purple following an 10-year dispute with Nestlé.
Mondelēz is to cut saturated fat and sodium by 10% by 2020, but suggests reducing consumer sugar intake is manageable with portion controlled products and education.
Burton’s Biscuits’ new owners may need to look at mergers and acquisition to grow in an increasingly competitive biscuit market, according to an analyst from Mintel.
Kraft-owned Cadbury has expanded its sharing bag portfolio with a chocolate-coated toffee popcorn product, in a bid to burst into the UK’s rattling £42m (€52.46m) popcorn market.
Convergence in the confectionery market has slowed since the acquisition of UK confectionery group Cadbury by Kraft Foods in February this year, according to a market analyst.
Kraft has announced that it will begin to end pension increases for current and non-union hourly employees from year end 2019 but the US food group did not provide any clues in regulatory filings as to the future of the 100-year-old Cadbury pension fund.
Kraft’s takeover of UK chocolate firm Cadbury is now unconditional, as 74 per cent of Cadbury shareholders yesterday accepted the offer of 840p per share plus a 10p dividend.
Reports of my death have been greatly exaggerated, quipped Mark Twain. Predictions of the demise of Cadbury following the approval of Kraft’s offer are premature and are flawed by knee-jerk anti-Americanism.
Kraft is the overall winner in the battle for UK confectioner Cadbury, and it looks like the US food group has netted a bargain in the final price, claim US analysts Bernstein Research.
The difference between British and continental European chocolate preferences means the acquisition of Cadbury by Kraft would not present competition problems, the European Commission has said, as long as Cadbury’s concerns in Poland and Romania were...
Kraft has sold its frozen pizza business to Nestlé to help fund its offer for Cadbury after Nestlé pulled out of the bidding for the British confectioner.
British and Irish workers at Cadbury have announced a campaign to resist Kraft’s hostile ₤9.8bn ($16.3bn) takeover bid by appealing to shareholders and politicians to block the deal.
The European Commission has set a one-month deadline to rule on the possible hostile takeover of Cadbury by US food giant Kraft, the EU competition regulator said on Wednesday.
Even if Kraft intends to increase its bid for Cadbury, its latest offer has probably managed to upset both the board and shareholders, says Andrew Wood, senior research analyst at Sanford C. Bernstein.
Kraft Foods has confirmed it has had an initial takeover bid for Cadbury rejected but said it intends to work towards a deal that would create a $50bn food industry powerhouse.
UK-based Cadbury is hoping to extend its presence in India with the confectioner reportedly set to use the country as a major regional production centre for its cocoa supplies.
The announcement that Cadbury is to be a sponsor of the 2012 London Olympic Games has re-opened rifts over the role that food companies that market less-healthy foods should play in sporting events.
British confectionery firm Cadbury has recalled all of its chocolate products manufactured at its Beijing plant as a precautionary step 'after monitoring' melamine-contamination events in China, the chocolate maker said this morning.
Cereal, cocoa and fruit ingredient prices may have soared in the past year, but these building blocks in confectionery formulation hold sway, evident in the recent swathe of product designs that boast a health and wellness twist.
Cadbury is Britain's most trusted chocolate and confectionery
brand, according to a 2008 Reader's Digest survey, despite
Cadbury-Schweppes being fined £1m last year for allowing the sale
of salmonella-contaminated chocolates.
Research suggests that Americans prefer foods high in solid fats
and added sugars whilst Abbott Nutrition aims for the health
conscious with a new chocolate nutrition bar and Cadbury announces
board changes and predicts strong first...
While most consumers agree that ethically-sourced cocoa is no bad
thing, an ever increasing number of different schemes risks
muddying the issue and puzzling chocolate fans.
Marketing strategies - two words that incorporate everything from
pseudo scientific research to shock value advertising campaigns.
But shouldn't honesty be the best policy?
Chocolate has a nice feeling to it - tasty, fun, luxurious and
slightly sinful. This is comfort food, accessible to all and
epitomised in the recent film, Charlie and the Chocolate Factory.
Confectionery makers continue to tap into consumer weight and
health concerns in a bid to boost stagnant sales as UK confectioner
Cadbury launches a new range of chocolate bars with under 99
calories.
Increasing investment in new product development is expected to
help British confectionery and soft drinks producer Cadbury
Schweppes to achieve its ambitious targets for long-term growth,
according to analysts Goldman Sachs. And...
Two of the biggest chocolate makers in the UK are to launch
products which will directly compete with some of each other's
biggest brands - an indication, perhaps, that the rich vein of new
product innovation of the last few...
