Breakfast Cereal

Hot cereals represented 13.2% of the UK category and was worth £211m ($341m) in 2013

UK breakfast boom? Hot cereals up 17.9% in 2013

By Kacey CULLINEY

The demand for hot cereals like porridge has continued to experience a dramatic resurgence and will continue an upward trajectory for the next four years, according to a Key Note report.

Lynn Dornblaser & David Jago - directors of innovation and insight, Mintel

Dispatches from IFT 2014: 8-minute insight from Mintel innovation directors

Crunch time: Is breakfast cereal doomed to sink?

By Kacey CULLINEY

The global breakfast cereal market faces increasing competition as consumers turn to convenient alternatives, so how can manufacturers step up to compete and stimulate often dwindling sales?

Ireland's broadcasting authority is proposing banning commercials during kids' programmes that promote high fat and high sugar products

75% of breakfast cereals face kids TV ad ban in Ireland, says IBCA

By Oliver Nieburg

The Broadcasting Authority of Ireland (BAI) is considering implementing rules that will see three quarters of breakfast cereals banned from advertising on children’s television programmes, according to the Irish Breakfast Cereal Association (IBCA).

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