Brand Management

Professor: Across the board sodium reduction is needed

Sodium: Campbell u-turn a cautionary tale, say branding experts

By Elaine Watson

While Campbell Soup’s reduced sodium u-turn pales into insignificance when compared with the New Coke debacle, it should serve as a cautionary tale for all food manufacturers embarking on reformulation work, according to marketing experts.

More chocolate, anyone?

More chocolate, anyone?

Although growth has been rapid for Nestlé in the Russian
confectionery sector, there are a number of challenges to be
tackled in order to ensure future expansion - low per capita
consumption and ingredients supplies being the primary...

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