A British business advisory lawyer says Mondelēz could take action against Poundland for launching Twin Peaks chocolate that looks like its Toblerone brand because of its “unique and distinctive” shape.
A belief that matching branded products are designed to work 'uniquely well together' means most consumers prefer to purchase matching branded foods, especially when those foods are to be consumed together, say researchers.
While Campbell Soup’s reduced sodium u-turn pales into insignificance when compared with the New Coke debacle, it should serve as a cautionary tale for all food manufacturers embarking on reformulation work, according to marketing experts.
Certain flavours and textures are better suited to high-pitched sounds and angular graphics, while others suit soft sounds and rounded graphics, finds a new study that could help marketers develop appropriate food product branding.
Merrydown, the British beverage group whose focus on adult soft
drinks has helped it overcome the declining fortunes of cider, has
agreed to a takeover by SHS, a consumer goods sales and marketing
specialist. The group hopes that...
French dairy giant Lactalis has grabbed immediate supremacy in two
former Soviet countries and paved the way for an expansion of its
own brand products after signing a deal to take over dairy company
Although growth has been rapid for Nestlé in the Russian
confectionery sector, there are a number of challenges to be
tackled in order to ensure future expansion - low per capita
consumption and ingredients supplies being the primary...
Allied Domecq, the world's second largest spirits producer, has
teamed up with Parmalat UK to launch a range of premium dairy
desserts featuring three of its brands - Malibu, Tia Maria and
Harveys Bristol Cream.
Migros, the Swiss co-operative retailer, has announced that it is
to extend the range of branded food and non-food products it sells
to include some of the biggest names in the consumer goods