Brand

Rabobank: What can big food companies do to rebuild consumer trust?

Rabobank: What can big food companies do to rebuild consumer trust?

By Mary Ellen Shoup

Big food manufacturers have increasingly recognized that their scale and robust supply chains aren’t enough to stay competitive and turn around years of little to no growth, and are refocusing their efforts on restoring consumer trust, says Rabobank.

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Unleashing the power of free: How free-from can broaden its appeal

By Ed Silk

The ‘free-from’ phenomenon is reaching a tipping point. Originally born out of dietary necessity, it’s now taken a global grip with hyper-health conscious consumers, who love to experiment with new food and drinks that deliver all of the good stuff free...

What is driving the success of challenger brands?

What is driving the success of challenger brands?

By Katy Askew

The disruptive influence of challenger brands continues to shake up the food sector, not least because agile companies have proven skilled at responding to – and sitting at the forefront of – emerging consumer demands. FoodNavigator looks at how and why...

Alpro says it 'remains steadfast' in its plant-based mission following criticism of its acquisition by dairy giant Danone.

Alpro: 'we made a mistake and we’re really sorry'

Twitter storm blows up Alpro's dairy problem

By Annie Harrison-Dunn

Belgian manufacturer of plant-based dairy alternatives Alpro has been caught in a Twitter storm after it tweeted that a healthy diet consists of one third animal-based products. Disgruntled vegan followers referenced the company’s recent acquisition by...

Who made my tea? Stories help brands reach savvy millennials

Dispatches from Vitafoods Europe

Who made my tea? Stories help brands reach savvy millennials

By Rachel Arthur

Millennials do not succumb to the ‘wooing’ of big brands; rather, they are looking for a niche brand with a story, alongside the chance to engage with other consumers, according to a branding expert.

When companies try to be cool: A lesson in 'wackaging'

By Niamh Michail

Wackaging – using cute and quirky language on a product’s packaging – seems to be everywhere. But with consumers becoming increasingly cynical, should manufacturers stop trying to be cool?

Six in ten Britons consider the quality of own-brand groceries equivalent to that of named brands

Most UK groceries are now private label

By Caroline SCOTT-THOMAS

Supermarket own-brand groceries account for more than half (54%) of UK grocery sales – driven in part by premium positioning.

Infratab shelf life sensors software freshness

Special Edition: shelf life

How fresh is it? Smart sensors quantify stages of shelf life

By Rachel Arthur

Researchers have developed smart sensors and software to measure and quantify how fresh food is, offering information such as the period of best flavor, highest nutritional value, and days left after opening. 

Wawona Packing has recalled its bulk and prepackaged fruit products due to concerns about Listeria contamination.

Walmart, Trader Joe's fruit recalled in Listeria scare

By Jenni Spinner

A fruit packaging company is recalling peaches, plums, nectarines, and pluots due to contamination concerns; the recall is affecting Walmart, Trader Joe’s, Kroger, and other US retailers.

FoodSpecifications.com

Horse meat scandal: Website sees supply chain transparency

By Jenny EAGLE

Sun Branding Solutions has acquired FoodSpecifications.com, a software tool which collects, manages and distributes product information such as specification details, nutritional data and packaging information.