Brand

Trust is one of the most influential factors when making a food purchase and big food companies are scrambling to regain it. ©GettyImages/Goran13

Rabobank: What can big food companies do to rebuild consumer trust?

By Mary Ellen Shoup

Big food manufacturers have increasingly recognized that their scale and robust supply chains aren’t enough to stay competitive and turn around years of little to no growth, and are refocusing their efforts on restoring consumer trust, says Rabobank.

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Unleashing the power of free: How free-from can broaden its appeal

By Ed Silk

The ‘free-from’ phenomenon is reaching a tipping point. Originally born out of dietary necessity, it’s now taken a global grip with hyper-health conscious consumers, who love to experiment with new food and drinks that deliver all of the good stuff free...

What is driving the success of challenger brands?

What is driving the success of challenger brands?

By Katy Askew

The disruptive influence of challenger brands continues to shake up the food sector, not least because agile companies have proven skilled at responding to – and sitting at the forefront of – emerging consumer demands. FoodNavigator looks at how and why...

Alpro says it 'remains steadfast' in its plant-based mission following criticism of its acquisition by dairy giant Danone.

Alpro: 'we made a mistake and we’re really sorry'

Twitter storm blows up Alpro's dairy problem

By Annie Harrison-Dunn

Belgian manufacturer of plant-based dairy alternatives Alpro has been caught in a Twitter storm after it tweeted that a healthy diet consists of one third animal-based products. Disgruntled vegan followers referenced the company’s recent acquisition by...

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