Mondelēz unveils Russia strategy for Oreo

Mondelēz to ramp up Oreo distribution in Russia

By Oliver Nieburg

Russian biscuit market leader Mondelēz International has begun producing Oreo in Russia and plans to enhance distribution and marketing support to leverage the brand.

Biscuit buyers

Biscuit buyers

Despite an increasingly competitive environment and the impact of a
global economic downturn the biscuits market in Europe is alive and
well, according to a news report from Esmerk.


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