Sue Garfitt has been appointed the new CEO of Dutch alternative protein start-up The Protein Brewery. FoodNavigator catches up with Garfitt to ask what factors influenced her decision, what expertise she plans to bring to the company, and what’s next...
Danone is ramping up investment to grow its Alpro plant-based brand in the UK. Country manager Sue Garfitt says bringing new customers to the category, expanding consumption occasions and extending distribution into new channels will be key.
Danone says it will ‘rethink’ the marketing of its Alpro Cuisine Soya Whippable product, after the plant-based ‘cream’ was voted ‘food bluff of the year’ by Swedish consumers.
Alpro has quietly increased the proportion of European soy used in its products to 60%. It’s a sensible move given that soy supply chains are under severe scrutiny.