Ageing

NPD to target older consumer

NPD to target older consumer

Consumers of retirement age are among the most affluent in Europe
yet food companies are failing to tap the potential of this market
with their products and advertising, an upcoming conference will
investigate the science behind new...

Targeting the grey consumer

Targeting the grey consumer

With Europe's population getting steadily older - and wealthier -
food companies should do more to target Senior consumers across the
continent, claims Datamonitor. But getting the right message across
in the right way is not...

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