Ahdb Beef Lamb

UK levy boards launch £1.2m marketing campaign for beef

UK levy boards launch £1.2m marketing campaign for beef

By Aidan Fortune

A major £1.2m national consumer campaign encouraging consumers to ‘Make It’ with beef has been launched by Quality Meat Scotland (QMS), Agriculture and Horticulture Development Board (AHDB) and Hybu Cig Cymru (HCC).

Levy board changes proposed following industry consultation

Levy board changes proposed following industry consultation

By Aidan Fortune

Proposals to introduce a five-year ballot policy for levy payers on industry activity as well as changes to the Agriculture and Horticulture Development Board (AHDB) structure have been put forward by the UK government following a consultation into the...

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