In a move against greenwashing, the European Commission is proposing common criteria to stamp out vague, misleading, or unsubstantiated environmental claims.
The European Commission is proposing limits on which new environmental labelling schemes will be allowed to enter the market, in response to concerns around consumer confusion and mistrust.
The UK’s Environment Agency has announced a project to standardise metrics to measure the environmental performance of the food and drink sector. FoodNavigator asks the Food and Drink Federation (FDF) for its take on the initiative.
The UK’s Competition and Markets Authority has published a ‘Green Claims Code’ to help businesses ensure their green claims do not deceive their customers.
The voluntary scheme helps improve clarity and transparency in the face of greenwashing, says Professor Fabio Iraldo from Sant’Anna School of Advanced Studies.