Healthy foods

Plant-based eating is just about processed meat substitutes, says New Nutrition Business (Picture: GettyImages-YelenaYemchuk)

Julian Mellentin: 'Investors in meat substitutes are likely to be disappointed'

What does ‘plant-based eating’ really mean, and how can firms tap into the trend?

By Elaine Watson

Next-generation meat, egg, and dairy alternatives have garnered a huge amount of press (and investment), but there are many other ways for brands to meet demand for plant-based foods, says a report from consultancy New Nutrition Business querying whether...

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