Cambridgeshire-based Stream produces the Fruit Bowl children’s snacking brand that includes fruit flakes, snack bars and yogurt-coated flakes and raisins. The business employs 98 people and had been owned by Wellness Foods for nine years.
Bokomo - which makes porridge, granola and wheat biscuits for retailers in the UK and overseas – said it plans to invest in Stream to make Fruit Bowl the UK leader in fruit snacking. Bokomo is part of South African food and drink business Pioneer Foods.
“While research and product development are key to our future plans, so too are the staff and manufacturing needs,” said Bokomo Foods CEO John Hiles.
“As a result, the plan will be to invest in training, development and manufacturing capabilities – all set to position Fruit Bowl as the UK’s leader in the fruit snacking industry.”
'Business as usual'
Stream said it would be “business as usual” following the deal.
“Fruit Bowl offers a range of snacks that appeal and encourage youngsters to develop a fondness for fruit and new flavours,” said Stream Foods marketing manager Nick Munby. “This approach to developing healthy fruit based products will remain at Fruit Bowl.”
“Company investment within the healthy snack category, ensuring we are providing the very latest fruit-based food innovation that meets government health guidelines, will remain under our new ownership.”
New cereal production facility
News of the deal comes a month after Bokomo opened a new cereal production facility in Peterborough in the UK. It also operates a site in Wellingborough, UK.
The new site replaces a previous Bokomo plant that was a conglomeration of six separate industrial units. By more than tripling the space available and housing the entire facility under one roof, operations have been streamlined and energy efficiency drastically improved, said the business.
The new facility has enabled the company to more than double production capacity compared with the previous site.
“The installation of a new oven means we’ve been able to increase our baking capacity and a high-speed machine has allowed for increases in packaging capacity. And, with more than 7,000 pallet spaces, the business has plenty of room for expansion,” added Hiles.