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AI and big data can make innovation processes faster and more effective, Spoonshot says / Pic: GettyImages-Prostock-Studio

How big data and AI is revolutionising FMCG innovation: Spoonshot

By Katy Askew

The challenge of responding to coronavirus has highlighted the need to leverage big data, predictive analytics and artificial intelligence in the FMCG space. However, AI start-up Spoonshot stresses, the long-term opportunities this technology can unlock...

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