Meat, fish and savoury ingredients

The terms 'vegan,' 'vegetarian' and 'plant-based' are not legally defined. Image Source: Getty Images/Vincent Ryan

'Vegan' labels don't always mean free from animal products

By Augustus Bambridge-Sutton

Despite common public understanding that the word ‘vegan’ means free from animal products, there is no legally binding definition for the term in the UK and EU. This means that products labelled ‘vegan’ can contain trace amounts of eggs or dairy. Furthermore,...

The study found that most consumers perceived the supermarket as associated with norms related to meat consumption. Image Source: Giselleflissak/Getty Images

How do 'norms perceptions' relate to meat consumption habits?

By Augustus Bambridge-Sutton

Norm perceptions – what one perceives as ‘normal’ – differs between both individuals and groups of consumers, including when it comes to meat consumption. One’s meat consumption habits can affect these perceptions. A new study explores how different groups...

Many consumers now value broth for its health benefits. Image Source: RUSS ROHDE/Getty Images

Protein, collagen, non-UPF: Bone broth as a functional food

By Augustus Bambridge-Sutton

Broth has been used for centuries as a component of traditional meals such as soups and stews. But many consumers are now attracted to it for a different reason – it has a range of health benefits, and is non-UPF (ultra-processed food). Startup Freja...

The specifics of what a protein transition would mean are not agreed on, the study found. Image Source/Getty Images

What is the ‘protein transition’? Untangling the narratives

By Augustus Bambridge-Sutton

Talk about a ‘protein transition’ is rife in the world of food. But what exactly is a protein transition? A study by Nature Food identifies three narratives through which a protein transition is interpreted, and three potential drivers of change.

The study looked at a variety of research on consumer acceptance of upcycled food. Image Source: Goran13/Getty Images

Do consumers want to eat upcycled food?

By Augustus Bambridge-Sutton

Upcycling food is a good way of putting food to use that may otherwise have gone to waste. However, not all consumers will eat food that has been upcycled. A new study takes a broad look at 37 research articles on consumer acceptance, or lack thereof,...

Image Source: We Are/Getty Images

NPD Trend Tracker: 'Veganuary' special

By Augustus Bambridge-Sutton

January is a time where many people abstain from indulgent things, from alcohol to chocolate. Meat and dairy, increasingly linked to climate change and animal suffering, are other products those taking part in 'Veganuary' also abstain from at...

Italy's government aims to protect its food quality, as well as the interests of key stakeholders such as farmers, with the bill. Image Source: benedek/Getty Images

What’s the Italian Government’s beef with cultivated meat?

By Augustus Bambridge-Sutton

The Italian Government recently announced that it would ban cultivated meat production, at the same time restricting meat-related labels on plant-based meat alternatives. The decision has drawn significant criticism from some quarters, but from Italy's...

Image Source: RichVintage/Getty Images

NPD Trend Tracker: From wholegrain spelt to Christmas dinner pie

By Augustus Bambridge-Sutton

In this week’s NPD Trend Tracker, we have a range of festive products, including a festive wrap, festive ice-cream flavours and a pie containing an entire Christmas dinner. We also have a new flavour from Tate & Lyle, a wholegrain spelt from Merchant...