Technical / White Paper
The growing importance of ‘naturalness’
Supermarkets today are full of products claiming to be natural, due to a global trend towards a healthier lifestyle. However, 45% of consumers are suspicious when they see claims of naturalness on product labels. In order to create a recipe that meets the consumer demand for naturalness and packaging that matches the ingredient list, it is essential for manufacturers to understand:
- The consumers’ perception of the term ‘natural’
- Their major nutritional concerns
- The role that food labels and claims play on food packaging.
Read all about this in GNT’s independently conducted consumer research.