Create healthy dairy alternatives to win over consumers’ hearts and minds
Wondering what’s the next breakthrough with plant-based yogurts? Consumers have numerous expectations on their free-from dairy yogurts, ranging from recognizable ingredients to no added sugar, enriched protein and lower fat contents. All without compromising on an indulgent eating experience and having an eye on the environmental impact. The plant-based dairy market is rapidly evolving and so are trends and formulation challenges – but what matters most to this ever-growing consumer group of plant-based lovers? IFF and IPSOS partnered up to investigate the different needs in the plant-based health segment across a wide range of consumer profiles in Europe. Discover our findings and how you can leverage our tools and capabilities to meet your formulation goals and deliver on these consumer needs.