The COVID-19 pandemic places the link between diet and wellness into sharp relief. The connection between obesity and higher morbidity rates highlights the stark reality that poor diets lead to negative health outcomes. A divergence in consumer behaviour is evident as a widening gulf separates those who seek out health through positive nutrition – and those who do not.
Functional diets incorporating ingredients that deliver either physical or mental health benefits were certainly on the up pre-COVID. As the world emerges from lockdown, will the crisis accelerate this trend? And – given the likely recession looming – will it reach the mass market?