German logistics start-up works to clear up B2B food supply chains

By Flora Southey contact

- Last updated on GMT


Related tags: Logistics, Fresh produce, Germany

Berlin-based start-up fliit has raised €10m in Series A funding to grow its food logistics network, employ more staff, and expand beyond Germany.

German start-up fliit offers a digital ‘all-in-one’ logistics platform for players in the B2B fresh food sector.

“We want to make food logistics easy, efficient and transparent,”​ executive assistant Marie-Louise Völkel told FoodNavigator when explaining the start-up concept.

Rather than dealing with a number of different service providers, fliit customers need have one point of contact only. “We bring together several carriers for fresh produce and aggregate them on our platform, so that we can deliver an all-in-one service,” ​she explained.

Unlike traditional logistics firms, fliit does not own a fleet of trucks, nor does it employ drivers and own warehouses. Instead, the firm works with approximately 200 carrier partners across the country.

“This makes us more flexible than usual service providers,” ​Völkel continued. “We can deliver to any part of Germany right now, which is one of the biggest achievements during this past year for us.”

fliit counts recipe box company Hello Fresh, supermarket chain Rewe, and caterer Compass Group among its clients. The start-up is also beginning to work more with primary producers and hopes to establish partnerships with food manufacturers.

“We really want to bring that produce directly to retailers and restaurants, to reduce the amount of middlemen and make logistics more efficient and transparent,” ​said Völkel.

“We want to have a shorter and clearer food supply chain, to be able to really track where produce is coming from.”

“The food logistics industry is still very analogue, without any [digital] tracking systems. We know when your product is going to arrive, if and where something went wrong, and can check [storage] temperature was correct” – ​fliit executive assistant Marie-Louise Völkel

A €10m boost

The fast-growing business, which currently employees approximately 40 employees, recently announced the completion of Series A funding totalling €10m.

Investors include Maersk Growth, the Maschmeyer Group, and Berlin Technologie Holding.

Berlin-based fliit has completed Series A funding totalling €10m ©fliit

“We want to use this €10m to grow in terms of clients and revenue. We want to scale up and hire…at least 30 new people this year.”

Interest from Maersk, the world’s largest container shipping company, may provide opportunity to extend fliit’s reach in the food supply chain, said Völkel. “If we start working with them, we can do long haul and international.”

Indeed, international expansion is already on the cards. The start-up plans to expand into at least two or three European countries later this year. “We are thinking about France, Italy, Spain, Belgium, the Netherlands, Luxembourg, and maybe even the UK,” ​we were told. “But that also depends on how Brexit goes…”

Related news

Related products

show more



OATVITA, a Frulact company | 27-Jun-2022 | Product Brochure

OATVITA is focused on the development of plant-based concentrated liquid solutions for food and beverage industry. We offer innovative and tailor-made...

Power up the next energy drink solution.

Power up the next energy drink solution.

ADM | 27-Jun-2022 | Infographic

Energy drink consumers are always on the lookout for better ways to power their day. Whether that’s innovative formulations suited for active situations,...

Beverages with Benefits, from ADM

Beverages with Benefits, from ADM

ADM | 21-Jun-2022 | Product Brochure

Whether they are simply interested in supporting their overall health & wellness or are targeting a specific need state that’s important to them, consumers...

Texturising plant-based meat alternatives

Texturising plant-based meat alternatives

Herbafood | 08-Jun-2022 | Technical / White Paper

At Herbafood, we are certain that the shift towards plant-based eating will continue to play a major role in human nutrition.

Related suppliers

Follow us


View more