What's driving private labels?

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Related tags: Private label

In recent years the share of private label goods sold by retailers has been on the rise, reaching almost 50 per cent in traditional retailers. The FoodNavigator editorial team discusses what's driving the trend, and what it means for big brand manufacturers.

We would like to hear your views on the the growth of private label.

Please send your comments of no more than 100 words to jess.halliday 'at' decisionnews.com, putting ‘Private label trend' in the subject line.

We will publish a selection of the best responses.

Please note that comments will be taken to be 'on the record', and the sender's name and affiliated company/organization will be published.

Related topics: Market Trends

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