Vitamin bread launched in Britain

- Last updated on GMT

Related tags: Vitamin

British Bakeries claims that its Mother's Pride V-Force loaf is the
first to contain encapsulated vitamin C.

A British company claims it is has made the first loaf of bread with added vitamin C, reports Ananova.com​.Vitamin C has been used until now as a flour treatment in the baking process but is normally destroyed by heat. The maker of the new loaf, British Bakeries, said it has encapsulated vitamin C so it remains after baking and can be absorbed by the body.

According to the company a single slice of the loaf, called Mother's Pride V-Force, contains 17 per cent of the recommended daily allowance of the vitamin. It also contains calcium, vitamin D and vitamin B complex, said the report.

To back its product, Mother's Pride quoted nutrition expert Dr Margaret Ashwell: "The health benefits of vitamin C are essential for children's growth and development - from aiding iron absorption, acting as an antioxidant, assisting cellular growth, boosting immune systems and maintaining healthy skin.

"While adults may receive enough vitamin C from fruit juices, enriching a good staple food like bread with vitamins is another way to help get their requirements,"​ she said. Ashwell is former science director at the British Nutrition Foundation and now independent adviser to Britain's Food Standards Agency.

Related topics: Market Trends

Follow us

Products

View more

Webinars