Beverage

Why Coke and Pepsi are using soda to win sports fans

Why Coke and Pepsi are using soda to win sports fans

By Deniz Ataman

While sports drinks and water are more closely tied to athletic performance, soda brands such as Pepsi, Sprite and Mountain Dew are using sports partnerships to connect with fans rather than athletes

What is the best way to talk to organic shoppers?

What is the best way to talk to organic shoppers?

By Elizabeth Crawford

New Organic Trade Association research explores how Gen Z and millennial shoppers respond to organic messaging and what marketers may be overlooking as the category looks to its next phase of growth

FDA’s GRAS overhaul could add pressure to agency – can AI help?

FDA’s GRAS overhaul could add pressure to agency – can AI help?

By Elizabeth Crawford

SciPinion says its new SciBridge Safety Suite can help companies identify and document similarities between new ingredients and substances FDA has previously reviewed, potentially easing pressure on an already resource-constrained agency

Flavor via fermentation reaches new efficiency with AI

Flavors of the future: global inspiration meets local innovation

Flavor via fermentation reaches new efficiency with AI

By Timothy Inklebarger

AI simulations could help Crush Dynamics reduce energy use by an expected 30% while optimizing fermented grape purées and powders used to reduce sugar and sodium in food formulations

Letter from the editor: Flavors of the future

Flavors of the future: global inspiration meets local innovation

Letter from the editor: Flavors of the future

By Elizabeth Crawford

From Filipino ube to North African harissa – how are global flavors shaping CPG innovation and what ingredients are leading the charge?

PepsiCo, Hormel and Knorr turn up the heat

PepsiCo, Hormel and Knorr turn up the heat

By Timothy Inklebarger

As chiliheads and flavor-seeking consumers gravitate toward sweet heat and bolder sensory experiences, CPG brands are introducing spicy collaborations and limited-edition products

Coca-Cola brings innovation back with new strategy

FN+Coca-Cola brings innovation back with new strategy

By Elizabeth Crawford

After pruning its portfolio during the pandemic, Coca-Cola is taking a more targeted approach to product development while using digital tools, data and AI to sharpen its connections with consumers and customers