Elizabeth Crawford

Elizabeth Crawford

Senior Editor – North America

Elizabeth Crawford is an award-winning multi-media journalist, senior editor for FoodNavigator-USA and host of FoodNavigator-USA's Soup-To-Nuts podcast, which covers emerging trends, regulatory pressures and marketing strategies. She frequently speaks at events about food and beverage trends and pressing issues facing the CPG industry, and regularly moderates panel discussions on key themes facing different segments of the industry. She has more than 20 years as a business-to-business reporter covering the food, dietary supplement and healthcare industries through business, regulatory and legislative lenses.

All stories

Taste still rules, but may no longer be enough to win in the snack aisle

Taste still rules, but may no longer be enough to win in the snack aisle

By Elizabeth Crawford

New Circana data shows consumers increasingly expect functional benefits alongside flavor, driving a shift from ‘better-for-you’ to ‘nutritious and delicious’ snacks, like those showcased at Sweets & Snacks Expo by Barebells, Belle’s Gourmet Popcorn and...

Why consumers pay more for certain brands even in a tight economy

Soup-To-Nuts Podcast

Why consumers pay more for certain brands even in a tight economy

By Elizabeth Crawford

Kantar BrandZ’s Ellie Thorpe explains why brands like Coca-Cola, Red Bull and Walmart continue gaining loyalty, pricing power and market share despite inflation, cautious spending and growing consumer uncertainty

Sustainability at a crossroads

Letter from the editor

Sustainability at a crossroads

By Elizabeth Crawford

From upcycling to carbon-neutral claims, the food industry weighs real progress against rising costs, scrutiny and skepticism