Mars’ 115th anniversary – summary
- Mars marks 115 years in operation
- The business remains family-owned across five generations of leadership
- Mars employs 150,000 people and operates across 80 countries
- Five Principles continue guiding strategy, culture and business decisions
- Sustainability and innovation investments aim to shape food’s future
Mars, Inc. is celebrating its 115th birthday, marking a major milestone in the confectionery giant’s long and powerful history.
Founded by Frank C Mars back in 1911, the maker of iconic brands including M&M’s, Snickers and Twix has grown from an independent shop in Tacoma, Washington, into the world’s biggest confectionery company.
It employs more than 150,000 people worldwide, operates across 80 countries, and has expanded beyond confectionery into snacks, pet care and food.
What’s more, the company has bucked the industry trend by remaining family-owned for five generations, a legacy that today extends to Jacqueline Mars, John Mars and the four daughters of Forrest Mars Jr.
It also still follows the Five Principles set out by Forrest Mars Sr in the 1940s – Quality, Responsibility, Mutuality, Efficiency and Freedom.
“Our 115-year history reflects the enduring power of our values and the long-term perspective that comes with being family-owned,” says CEO Poul Weihrauch. “As we look ahead, we remain focused on helping to create a better world.”
Changing industry
Looking ahead, Mars remains focused on long-term growth, investing in innovation across snacking, food and pet care, while advancing sustainability commitments throughout its supply chain via the Mars Impact Fund.
The company is also seeking to use its scale and influence to drive change beyond its own operations. As one of the world’s largest food manufacturers and the global leader in confectionery, the American multinational plays a significant role in shaping industry discussions around sustainable sourcing, climate action, regenerative agriculture and responsible business practices.
And its influence extends across the food system, from cocoa and dairy production to packaging, logistics and retail, with initiatives often setting benchmarks that are closely watched by competitors. The company’s commitment to long-term investment has also helped demonstrate how major businesses can pursue growth while addressing environmental and social challenges.
That long-term approach is likely to become increasingly important as the industry navigates a rapidly changing landscape. As the challenges facing the sector continue to evolve, Mars’ focus on innovation, sustainability and its Five Principles suggests the company intends not only to respond to change, but to help drive it.
