Pladis sustainability initiative – overview
- Pladis launches Back to Farm programme, supporting regenerative practices among growers
- The programme provides wheat farmers with funding and agronomic expertise
- Initiative aims to improve soil health, support biodiversity and strengthen farm resilience
- Wheat supply security is becoming increasingly important as climate change intensifies
- Pladis joins major food manufacturers investing in regenerative agriculture
Pladis has launched a new sustainability initiative aimed at supporting farmers as they adopt regenerative farming practices.
The Back to Farm project works directly with wheat growers, providing financial support and agronomic expertise.
As wheat is a critical raw material for the confectionery and snacking giant, strengthening farm resilience and supporting growers could help safeguard long-term crop yields and secure future supplies.
To achieve this, Pladis, which owns big-name brands including McVitie’s, Turtles and Godiva, is working closely with growers to improve soil health, enhance biodiversity and build more resilient farming systems.
The initiative forms part of broader efforts to strengthen the long-term sustainability and security of its agricultural supply chains.
Regenerative agriculture gains momentum
The move comes as more and more food manufacturers across the globe are investing in regenerative agriculture programmes, in order to secure future supplies of key ingredients. It’s a shift driven by concerns over soil degradation, volatile weather patterns and mounting pressure to cut greenhouse gas emissions.
Companies including Nestlé, PepsiCo, Mars, Inc., Ferrero Group, and Mondelēz International have all launched similar initiatives in recent years.
“The programme brings together farmers, agronomists and supply chain partners to support responsible sourcing, strengthen long-term resilience and help create a more sustainable future for food production,” says Pladis. “The focus is on making regenerative agriculture easier to participate in, easier to evidence and easier to scale.”
With climate risk and supply chain resilience rising up the corporate agenda, regenerative agriculture is increasingly being viewed as a core component of long-term sourcing strategies rather than a standalone sustainability initiative.
