Mars pledges €1bn to European manufacturing

Mars, Inc. has announced plans to plough €1bn into manufacturing operations across the European Union by the end of 2026. The confectionery giant says it wants to strengthen the region’s manufacturing capabilities, sustainability and innovation pipeline, and increase economic resilience. This investment builds on the more than €1.5bn Mars has already pumped into EU manufacturing over the past five years. That money was spent modernising facilities, increasing production capacity and accelerating efforts to decarbonise its value chain. These investments, say Mars, support the company’s 24 factories across 10 EU countries and the 25,000 people it employs in its direct operations. Eighty five percent of Mars products sold in the EU are produced locally. It’s also a major export hub, supplying over 100 markets around the world. “We take a long-term view,” says Claus Aagaard, CFO of Mars. “We believe in Europe and we would like to see more growth for the benefit of consumers in the EU economies. Our investments are designed to keep our operations world-class, competitive and aligned with the EU’s long-term priorities.” Aagaard goes on to explain that this is about more than just growth, it’s about building a “stronger, more resilient business in Europe” delivering increased innovation to consumers, value to suppliers, and a lasting, positive impacts to surrounding communities. As Mars doubles down on its commitment to the EU, the confectionery powerhouse is positioning itself not only as a leader in sweet treats but also as a catalyst for sustainable growth, innovation, and community resilience. With €1bn earmarked for transformative investment, the company is reinforcing its belief in the region’s potential – and its own role in shaping a future where business success goes hand in hand with environmental stewardship and local empowerment. Claus Aagaard has confirmed that there is “no direct link” between Mars’ investment plans and the merger investigation, but he remains “confident” the deal will be approved.