
5 food trends driven by lifestyle shifts around the world
Convenience, wellness and cultural identity are reshaping what people eat, driving five global food trends influencing brands today

Convenience, wellness and cultural identity are reshaping what people eat, driving five global food trends influencing brands today

There is still a week left until the Growth Asia Summit 2026 and we can confirm the attendance of retailers active in the region’s health and nutrition space, including Alpro Pharmacy, China’s JD Health and Guardian Singapore.

本期探讨本土化、功能创新与高端化如何助力品牌赢得亚洲各地消费者

This edition examines how localisation, functional innovation and premiumisation are helping brands win consumers across Asia

AI is transforming how F&B giants cut costs, boost efficiency and innovate faster — turning data into a powerful competitive edge

Chinese consumers are among the most discerning in the world, and guilt-free indulgence is leading local innovation trends. Here are four ways food firms can capitalise

ThaiFex-Anuga Asia 2026
Seafood giant Thai Union has ticked multiple snacking checkboxes with its MONORI brand, tapping ongoing megatrends such as protein, whole foods and convenience

This edition explores how KitKat became a Japanese icon, efforts to strengthen food security, Glico in Growth Asia Summit, and FFC consumption trends

Japan has amended its Food System Act to introduce cost-based pricing benchmarks as concerns grow over the long-term resilience of its food system

Monster executives say the company still has a long runway outside the US as it rolls out market-specific products, affordable brands and female-focused lines such as FLRT, while international sales climb to 45% of revenue

Snack brands are targeting fluid eating occasions with products that deliver nutrition in smaller portable formats, aligning with healthier snacking trends to suit busier lifestyles

Shandong-based Lv Jie launches RTD apple cider vinegar with apple juice and prebiotics – a younger, tastier makeover to attract younger consumers

Oatside is repositioning soymilk for younger Asian consumers with a high-protein, clean-label offering focused on taste and wellness

Unilever’s $40bn Foods deal with McCormick is facing mounting backlash as questions over strategy and valuation put the deal under pressure

AI is accelerating reformulation, automation and data-led decision making at a pace that is already reshaping roles across the food and drink workforce



William Reed, publisher of FoodNavigator, has unveiled a new title for its market-leading agtech and agrifood title


China’s WALOVI is seeking growth globally in markets from the Middle East to Africa for its traditional herbal teas


今月のJapan Focus:では、スナック分野におけるグリコの成長戦略、消費者に合わせた甘酒の現代的なアレンジ、お茶のイノベーションなどについて深く掘り下げています。

As demand grows for lighter, food-friendly reds, Taylors Wines is entering the category with a Syrah targeted for Asian cuisine



The traditional amazake drink is transformed into convenient jelly strips to boost gut and skin health for busy consumers

Space sakura tea and decaffeinated teas are part of Japan GreenTea’s export push, combining novelty, aesthetics and healthier beverage options





Industry players, academics and researchers have cracked the code for better tasting alcohol-free drinks - in different ways


This edition features TaoKaeNoi’s new brand ambassador Chen Zheyuan, a rethink of processed food additives, rising demand for natural gut health products in China and more



Thailand’s TaoKaeNoi has appointed Chinese celeb Chen Zheyuan as its global ambassador, tapping rising demand for Asian snacks and building a healthy positioning




Blended chicken-plant mince has outperformed real meat in APAC taste tests, though gaps remain across the category in flavour, appearance and compositional balance

This edition covers Japan’s sodium labelling shift, Asahi’s profit dip post-cyberattack, silkworm protein for health, and more



Growth Asia Summit 2026 takes place from July 8 to 10 in Singapore, and childhood nutrition is one of the main themes to be covered on the first day of the summit.

The probiotic cultured milk brand refocuses on gut health and collagen, riding on the beauty food revolution that has swept across food and wellness categories in Asia


