Walovi scales up SEA push as it targets global plant-based beverage growth
Chinese beverage brand Walovi has launched its Singapore global HQ as it unveils X-Hero internationally and taps celebrity endorsements to build global recognition
The Singapore HQ will serve as Walovi’s global operations hub, overseeing brand promotion, channel management, cross-border investment, and talent acquisition. The company is also exploring local filling and co-manufacturing models to improve regional responsiveness.
McVitie’s latest global brand to bet on localisation for China growth
McVitie’s is expanding beyond biscuits in China with local-specific snacks, customised flavours and tailored formats.
Many big brands from around the world are coming to realise that gaining ground in the coveted China consumer market requires far more than just good products but also localised innovations.
Bakery giant McVitie’s has emerged as the latest in a line of such enlightened food brands, and has opted to develop much more localised products outside of its traditional biscuit portfolio in order to increase its presence in China.
Can Yili reshape dairy’s future with a new global ecosystem?
Asia’s largest dairy company is urging the industry to unite around new innovation, digital and sustainability ecosystems as it seeks to play a leading role in shaping the future of global dairy.
The head of Asia’s largest dairy company has called on the industry to “build a new global dairy ecosystem” to try and redefine the sector’s future.
This will largely consist of building “three new ecosystems” for innovation, digital intelligence, and green development which can “deliver China’s answer”, said Yili Group chairman and president, Pan Gang.
China’s food policy faces test as consumers seek healthier choices
China has established the foundations for healthier food environments, but implementation gaps could become more important as consumers increasingly look to food for health and nutrition benefits.
Recent research findings point to a market where expectations around healthier food are rising while the systems supporting those choices are still being strengthened.
Martell taps Asian food culture to broaden cognac consumption
Martell is positioning cognac as more than a digestif or cocktail ingredient in Asia, looking to food and culture to expand.
There is a role for cognac at the dining table. For food pairing, he recommended taking a small sip of Noblige, eating a bite of food and then returning to the cognac, so that its flavour remains at the end of the palate.
Cognac could be consumed during meals or occasions and around gatherings such as Chinese New Year. Asian consumers can add a small amount of cognac to Chinese soups, which is a tradition in Singapore. This is believed to elevate the taste, flavour and fragrance of the soup.