Pumpkin spice season is almost upon us, and food and beverage manufacturers are already getting a jump on the annual seasoning trend with dozens of new products hitting the market.
The craze is alive and well, and the influx of new products has yet to reach its peak.
The market is projected to maintain a compound annual growth rate of 8.5% between 2025 and 2035, more than doubling the market from $1.25 billion to $2.84 billion, according to Future Market Insights.
North America accounts for most of the market growth, with fast food chains and food manufacturers and retailers driving product innovation, but European countries like the United Kingdom, Germany and France are beginning to adopt the seasonal flavor, according to the report.
Baked goods and seasonal beverages, such as the pumpkin spice latte, serve as the backbone of the pumpkin spice industry, but pumpkin spice-flavored products such as protein beverages and energy bars are keeping the pumpkin spice industry alive outside of the typical fall spice season.
Health-focused consumers are driving the trend in pumpkin spice appearing in organic, lower-sugar and milk-free pumpkin spice products, according to Future Market Insights.
Retailers’ websites are also providing brands easier access to global markets, making it easier to scale pumpkin spice flavors internationally, the report said.
Here are some of the newest pumpkin spice products hitting store shelves this fall.
The power of pumpkin
Better-for-you nutrition bar maker RXBAR released its Pumpkin Spice 12g Protein Bar on Monday alongside its Nut Butter & Oat Apple Pie.
While the Nut Butter & Oat Apple Pie bar is a new variety, RXBAR said its pumpkin-flavored bars are the company’s most popular limited-time flavor.
The flavor, which debuted in 2015, includes a simple list of ingredients: cinnamon, pumpkin, cloves, egg whites, dates and nuts.
“Certain flavors have the power to instantly transport us, bringing back memories of gathering in the kitchen, sharing homemade desserts and embracing everything we love about fall,” said Regina Cabrera, senior brand manager at Mars Snacking, which owns RXBAR. “With new RXBAR Nut Butter & Oat Apple Pie and the return of RXBAR Pumpkin Spice 12g Protein Bar, we set out to capture that sense of warmth and nostalgia in these satisfying snacking options made with simple, recognizable ingredients.”
Pumpkin spice bagels return
It’s been seven years since Dave’s Killer Bread has offered its limited-time pumpkin spice bagels, but the “Pumpkin Spice Madness” returns in 2026 at grocery stores nationwide, the company announced Tuesday.
This better-for-you brand noted the bagels are made from organic, non-GMO whole grains and are “packed with flavorful brown sugar, cinnamon and nutmeg, with 10 grams of protein and 4 grams of fiber,” the company said.
“Dave’s Pumpkin Spice Madness Bagels are making a highly anticipated comeback to our bagel lineup,” said Cristina Watson, senior director of brand management for Dave’s Killer Bread. “BreadHeads have been clamoring for the return of this iconic, organic favorite.”
English muffins with a twist
Dave’s isn’t the only pumpkin bagel on the shelves. Bimbo Bakeries’ USA-owned breadmaker Thomas’ launched its own pumpkin spice bagel this week, along with pumpkin spice-flavored English muffins.
The brand also announced the seasonal launch of its Maple French Toast Bagels and English Muffins.
“With pumpkin spice season showing up bigger and better each year, we know that our consumers are craving ways to incorporate these flavors of the season into their day,” said Nick Pitone, director of marketing at Thomas’. “Thomas’ Pumpkin Spice and Maple French Toast Bagels and English Muffins are a natural pairing that bring the cozy, nostalgic fall flavors to the breakfast table and help create moments worth savoring within busy morning routines.”
Pretzels go pumpkin-flavored
Pumpkin spice is back this year with a collaboration between Dunkin’ Donuts and Flipz pretzels.
The Flipz Pumpkin Spice Donut-Flavored Covered Pretzels are available nationwide through October, “bringing a fresh take to one of fall’s most anticipated flavors,” Flipz said on Tuesday.
The combination of sweet and spicy, along with the donut flavor aims to capture a familiar, nostalgic taste, according to Flipz, a subsidiary of pladis Americas.
“Pumpkin spice has evolved from a seasonal trend to a cultural phenomenon,” said Shivani Arora, marketing director, pladis Americas. “By partnering with Dunkin’, we’re bringing together two fan-favorite brands to give consumers a new way to enjoy one of fall’s most celebratory flavors. This limited-time flavor delivers the perfect balance of sweet, salty and seasonal indulgence.”
