Routine features first in breakfast choices, says study

By Lorraine Heller

14-Dec-2006 Last updated on 18-Mar-2017 at 00:05 GMT

Taste preference and familiarity remain the most important drivers behind peoples' breakfast choices, according to a new study by market researcher the NPD Group.

Cereal bar growth to be driven by children, Hispanics, says Mintel

19-Oct-2006

After the recent boom of cereal and granola bars in the US, sales of these products are expected to slow over the next few years, according to a new report. However, opportunities for growth still remain, particularly through targeting children and...

Americans recognize - but ignore - importance of breakfast, survey

11-Oct-2006

Although most Americans agree in the importance of consuming breakfast, the majority of consumers say they do not have the time for it, according to a new survey.

Breakfast cereals and satiety: scientists examine potential

26-Sep-2006

Adding alginates or guar gum to baked goods and breakfast cereals could be one way to increase the satiety these products provide, allowing consumers to feel full longer, according to food scientists at the University of Maine.