Deniz Ataman

Deniz Ataman

Deputy Editor – North America

Deniz Ataman is the deputy editor of FoodNavigator-USA. With over a decade of experience in multi-media journalism, Deniz worked across different industries including food, beverage, flavor, fragrance, cannabis and music. She holds a BA in psychology from the University of Virginia.

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Why Coke and Pepsi are using soda to win sports fans

Why Coke and Pepsi are using soda to win sports fans

By Deniz Ataman

While sports drinks and water are more closely tied to athletic performance, soda brands such as Pepsi, Sprite and Mountain Dew are using sports partnerships to connect with fans rather than athletes

Can GLP-1 innovation benefit all consumers?

Can GLP-1 innovation benefit all consumers?

By Deniz Ataman

The same protein-, fiber- and nutrient-dense formulations designed for GLP-1 users could help brands meet broader consumer demand for functional, value-driven foods

Mars predicts a future of automated and immersive retail

Mars predicts a future of automated and immersive retail

By Deniz Ataman

Agentic technology is increasingly shaping what consumers expect from their shopping experience as household staples are relegated to automated replenishment while immersive spaces are designed to drive discovery and spotlight viral trends