
Kraft Heinz rumoured split sends stark warning to big food
Is Kraft Heinz the latest casualty of flawed food mergers? As the company reportedly prepares to split, experts warn brand strategy and culture matter more than ever
News & Analysis on Food & Beverage Development & Technology

Is Kraft Heinz the latest casualty of flawed food mergers? As the company reportedly prepares to split, experts warn brand strategy and culture matter more than ever

Up the foodchain
Yoplait UK general manager Antoine Hours outlines the brand’s strategy, to expand beyond its kids’ yoghurt stronghold, tapping into booming demand for high-protein and drinkable formats, while navigating inflation, sugar reformulation and sustainability